It's May and it's time for FOX to decide which show will return and which won't. This time of the year is called "upfront week" where the big networks invite their biggest ad-dollar spenders to have a look at their fall line-up. For FOX, that will be Thursday 15th next week. Last year, mediaweek reported, the FOX event was a bit humiliating for some of the responsible persons:
At some point FOX Entertainment president Gail Berman had to stop the audience's laughter, assuring them that some casting decision was real and in fact not a joke.
Buyers were surprisingly outspoken about their disappointment with most of Fox's new shows, although executives of some Fox affiliate stations and some of the network's key advertisers were kinder. "Is this the best schedule they could come up with in order to turn around their ratings problems? God, I would have hoped not," said one top buyer.
Shows that yet have to hear from FOX are: Futurama, Fastlane, The Pitts, John Doe, Oliver Beene, Wanda at Large and Cedric with Wanda probably in and The Pitts probably out. The others are uncertain.